About Us

Revolutionizing the business landscape with AI & GIS.

Locaition Matters was established in the fertile ground that exists at the confluence of generative AI technology, location intelligence, and real estate.

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Our Vision

To empower businesses across various industries to make more informed decisions, optimize operations, and drive innovation, ultimately helping the people that lead them be more creative and successful.

Our Premise

AI is changing the business landscape. And while we are all still learning exactly what that means, we know that you are leading your business and need to have a better reply when someone asks “What are you doing with AI?”. Also, we know that location matters to your business, and if you’re not incorporating a “location” element to your business and your AI strategy, you will not be at the front of the pack.

Our Promise

To help you navigate your AI path with a special focus on incorporating the power of “location”. This will differentiate you. We will be honest about what is real, what is cool (but not yet practical), and what is a great idea, but lacks a reasonable ROI. We will give you a path and a product that fits your business and delivers a quick ROI. You will be in control of the pace and budget of implementation.

Our leadership

Industry leaders with decades of experience in location intelligence, real estate, and technology.

Matt Felton, GISP
CEO and Co-Founder

With three decades in location intelligence, Matt is passionate about helping leaders make data-informed decisions confidently.

Lizzy Douglas
COO & Principal

Lizzy oversees the daily operations and works with clients and partners to promote efficiency, productivity, and collaboration.

Ayush Patel
CTO & Principal

An innovative technologist specializing in the integration of AI and GIS to drive business transformation.

David Hicks
Advisor & Co-Founder

An accomplished 40-year real estate professional known for his expertise in commercial property development and investment.

Ripal Vyas
AI SME & Co-Founder

A successful technology leader with extensive experience in implementing AI solutions across various industries.

Matt Felton, GISP
CEO and Co-Founder

With three decades in location intelligence, Matt is passionate about helping leaders make data-informed decisions confidently.

Lizzy Douglas
COO

Lizzy oversees the daily operations and works with clients and partners to promote efficiency, productivity, and collaboration.

David Hicks
Co-Founder

An accomplished 40-year real estate professional known for his expertise in commercial property development and investment.

David Hicks
Co-Founder

An accomplished 40-year real estate professional known for his expertise in commercial property development and investment.

Ripal Vyas
Co-Founder

A successful technology leader with extensive experience in implementing AI solutions across various industries.

Ayush Patel
CTO

An innovative technologist specializing in the integration of AI and GIS to drive business transformation.

Partners make us better

Esri is the global market leader in GIS, and has been helping customers creatively solve problems using a geographic approach since 1969. Locaition Matters leverages ArcGIS technology and best-in-class data from Esri to elevate client insights.

Proud member of twelvefold studio's AI portfolio

We are a portfolio company of Twelvefold Studio, whose focus is to launch generative AI businesses. As part of this portfolio, Locaition Matters actively leverages the expertise of complementary businesses in the Twelvefold portfolio that include:

Attri: leading generative AI solutions

Attri specializes in the implementation of generative AI solutions, drawing from a vast array of expertise. Through our advanced Generative AI Engine, ready-to-use solutions, and responsible AI platform, Censius, we ensure rapid innovation and quality across industries. Our broad team of experts is focused exclusively on AI initiatives, committed to responsible AI practices.

Censius: AI Observability and Explainability

Censius delivers an AI observability platform that implements automated AI monitoring and explainability for a wide range of industries and solutions. With cutting-edge technology and dedicated expertise, we provide comprehensive insights and transparency to ensure the effective and ethical use of AI across various applications.

Career
Interested in joining our team?

We’re always looking for passionate, driven individuals to join our growing team of experts in AI, location intelligence, and business innovation.

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